The Laughing Heart
Sometimes the difference between good luck and bad luck is marginal.
In the summer of 2011 Levi Jeans launched their “Legacy” advertising campaign, a well crafted 60-second slot, in the middle of which, a young man squares up to riot police, all under the joyful narration of the Charles Bukowski poem, “The Laughing Heart.”
A beautiful piece of work unfortunately launched the same week as riots and urban unrest spread throughout the UK, following the shooting of Mark Duggan by the Met Police in North London.
According to the Levis marketing team, the riot scenes in the commercial were said to reflect the spring riots in Berlin of the same year. Regardless, the advertisement was pulled from UK TV, cinema and digital channels only to air in mainland Europe.
Bad luck for Levis.
Bad luck for those millions who may never get to experience, arguably one of the most liberating and hopeful poems of 20th Century literature. The commercial is still available on YouTube and the poem, follows below.
For those 68,000 people in Northern Ireland who find themselves burdened by negative equity and many thousands more by other associated debt, there is perhaps more of a gap between the good and bad luck, but if there is anything to learn from “The Laughing Heart” it is that there IS a way out.
GDP Equity Experts across 2015 offered “light” to our customers, to the value of £18.1 million pounds in negotiated debt write downs.
In a society overwhelmed with constant negativity, we are very proud that we have been able to change circumstances for hundreds of families, businesses and individuals, who for such a long time thought there was no hope at all.
Being in significant debt brings terrible anxieties to even the strongest-willed amongst us – when they think there is no hope, those anxieties exacerbate, causing untold pain, stress and discomfort for the persons involved and their family and friends.
We see this first hand.
What we also see is the joy and relief of those satisfied customers, whose lives are changed for the better, who have been given hope again. Lives of individuals and families are transformed every day by the work undertaken by our team
Sometimes knowing that there is a way out is all the luck you need.
“Your life is your life
Don't let it be clubbed into dank submission.
Be on the watch.
There are ways out.
There is a light somewhere.
It may not be much light but it beats the darkness.
Be on the watch.
The gods will offer you chances.
You can't beat death but you can beat death in life, sometimes.
And the more often you learn to do it, the more light there will be.
Your life is your life.
Know it while you have it.
You are marvellous
The gods wait to delight in you.”
The Laughing Heart, Charles Bukowski